Atlanta consists of some of the UK and Ireland’s leading personal lines brokers and is home to specialist motor, home, bike, and pet insurance brands. We care about your cover and finding the right insurance for ‘you and yours’. Over 2.3 million customers are at the heart of everything we do and providing them with policy choice, delivered with great service is paramount.

Atlanta brings together digitally-focussed retail brands offering home, motor, van and a range of niche, personal lines and tailored products. Our data-led distribution strategy is focussed around online channels (comparison websites and direct business) complemented by traditional call centres.
Atlanta headlines
From awards and accolades, to financial results. Our Atlanta headlines shine the spotlight on our performance.
Ian Donaldson chairs Football For Change event following British Diversity Awards win
Commenting on the event and his award win, Ian said they had big plans to help change the lives of young people in need.Atlanta named Personal Lines Broker of the Year 2021
Atlanta was recognised as Personal Lines Broker of the Year 2021 at the prestigious Insurance Times awards.Taking up the reins - Emma Rawlinson talks Atlanta strategy to Insurance Age
This week Atlanta CEO Emma Rawlinson sat down with Ida Axling, deputy editor of industry mag Insurance Age, to talk about her new role, how she got where she is - and her plans for the future.Catch up on all the latest from Atlanta
Read all the latest on our awards, news, and campaigns.About us
Atlanta is a fast-growing, digitally driven, agile broker with a vision to both simplify and improve insurance for customers across the UK and Ireland.
Join us
Everyone has a part to play. We are one of the fastest growing insurance brokers in the market, made up of some amazing heritage brands.
Atlanta life
Atlanta’s success belongs to its people. Their amazing talents, skills and achievements help our group thrive, and each person plays a unique and integral role in helping Atlanta continually grow and develop.
Community work
At Atlanta, we’re passionate about supporting local charities and making a positive difference in the places where we live and work.
Get in touch with us
Need help with something? Get in touch with the Atlanta team, or contact one of our companies to find out more about our products.