Insuring you and yours, your way

Insuring you and yours,
your way

Atlanta consists of some of the UK and Ireland’s leading personal lines brokers and is home to specialist motor, home, bike, and pet insurance brands. We care about your cover and finding the right insurance for ‘you and yours’. Over 2.3 million customers are at the heart of everything we do and providing them with policy choice, delivered with great service is paramount.



We are part of The Ardonagh Group, one of the world’s leading independent brokers and meeting point for best-in-class entrepreneurial and specialist brands. A market leader with presence, expertise and local knowledge across six continents all harnessing global scale with all the benefits of a local network. Ardonagh’s 9,000 dedicated professionals, located across 150 locations, with an extensive footprint in the UK and Ireland, live and breathe clients’ challenges and they have an enviable range of products, services and solutions at their fingertips. 

Atlanta brings together digitally-focussed retail brands offering home, motor, van and a range of niche, personal lines and tailored products. Our data-led distribution strategy is focussed around online channels (comparison websites and direct business) complemented by traditional call centres.

Atlanta headlines

From awards and accolades, to financial results. Our Atlanta headlines shine the spotlight on our performance.

Ian Donaldson chairs Football For Change event following British Diversity Awards win

Commenting on the event and his award win, Ian said they had big plans to help change the lives of young people in need.

Atlanta named Personal Lines Broker of the Year 2021

Atlanta was recognised as Personal Lines Broker of the Year 2021 at the prestigious Insurance Times awards.

Taking up the reins - Emma Rawlinson talks Atlanta strategy to Insurance Age

This week Atlanta CEO Emma Rawlinson sat down with Ida Axling, deputy editor of industry mag Insurance Age, to talk about her new role, how she got where she is - and her plans for the future. 

Catch up on all the latest from Atlanta

Read all the latest on our awards, news, and campaigns.

About us

Atlanta is a fast-growing, digitally driven, agile broker with a vision to both simplify and improve insurance for customers across the UK and Ireland.

Join us

Everyone has a part to play. We are one of the fastest growing insurance brokers in the market, made up of some amazing heritage brands.

Atlanta life

Atlanta’s success belongs to its people. Their amazing talents, skills and achievements help our group thrive, and each person plays a unique and integral role in helping Atlanta continually grow and develop.

Community work

At Atlanta, we’re passionate about supporting local charities and making a positive difference in the places where we live and work.

Get in touch with us

Need help with something? Get in touch with the Atlanta team, or contact one of our companies to find out more about our products.