Our company


Atlanta is home to many brands, each with its own unique story, background, heritage, products and customer base. Find out more about the individual brands that make up Atlanta.


Our people, communities and brands are the heartbeat of everything that we do across Atlanta. We created this video for BIBA’s 2022 conference to encapsulate our spirit and achievements.



Swinton logo


Based in Manchester, Swinton has been helping people find insurance for over 65 years. As the original insurance 'disruptor', Swinton transformed the insurance industry from door-to-door sales to comparing prices from across insurance companies, therefore passing the savings onto their customers. This honest, personal approach is the cornerstone of Swinton today. Going the extra mile for their customers, Swinton offers a wide range of insurance products, taking the time to listen to what their customers need. 

Marmalade logo


Based in Peterborough, Marmalade get customers from A to B by offering innovative and practical insurance products exclusively for young drivers. Starting in 2006, Marmalade sought to offer insurance exclusively to young drivers. Working with insurers that supported us with this vision, we started by selling cars with reduced insurance premiums for young drivers, soon followed by short-term Learner Driver Insurance. Today, Marmalade helps thousands of young drivers get on the road, from learning through to passing and buying their own car! 

Carole Nash logo


Carole Nash’s heritage goes back to 1985 when we identified a gap in the classic bike insurance market, as a result Carole Nash Insurance was born. From then, the brand went from strength to strength, expanding into modern bikes, classic cars and specialist vehicles, all serviced by the team at our Salford office. Back in 1999, Carole Nash Insurance opened offices in Dublin, Ireland. The move was backed by then-president of the Irish Motorcycle Action Group, John Wheeler, who enthusiastically declared it was "the best thing to happen to Irish motorcycling in 25 years". We are now a multi award-winning insurance broker, and one of the largest motorcycle insurance providers in the UK and Ireland.

Paymenshield logo


Based in Southport and established for over 25 years, Paymentshield are one of the UK’s leading insurance administrators and distributors. Working with some of the UK's best known insurers, they deliver premium products and services to financial advisers and their clients.

Healthy Pets logo


Based in Petersfield, Hampshire, Healthy Pets Insurance was founded in 1996. We are a pet-loving business insuring the UK's cats and dogs. Today, Healthy Pets, which was founded before Google, is an established participant in the £1 billion-plus UK pet insurance market. Decades on, the fact that we are a leader in online insurance and know how pet owners think gives Healthy Pets Insurance a distinct advantage. As of 2022, we are part of Atlanta Insurance Intermediaries Limited. We talk cats and dogs, and we truly understand that pets really are members of the family.

Autonet logo


Based in Stoke-on-Trent, Autonet is one of the UK’s largest Van Insurance brokers with a simple philosophy – “to be the best at what we do”. Founded in 1998, Autonet went from making a million in the first year to becoming an award-winning company that turns over more than £130 million.



Safeguard specialises in protecting various types of homes, including caravans, park homes, motor homes and traditional houses. With extensive industry experience, they are committed to assisting customers in obtaining the right insurance coverage to safeguard their valuable properties.

Be Wiser logo


As a brand, Be Wiser was established in 2007 as a personal lines insurance broker and has become well-known across the country. This was thanks, in part, to its famous ‘owl’ logo – who always encouraged people to ‘Be Wiser’ with their insurance. Since joining Atlanta in 2021, Be Wiser has focussed its specialism in the Car Insurance market, offering both standard, non-standard and telematics insurance policies to customers.

Lloyd Latchford logo


Lloyd Latchford can trace its roots back to the 1940's. We've come a long way since those days and, having moved to Princes Risborough in 1986, we have maintained our base in this beautiful market town. We are a top 100, award-winning, privately owned broker providing products not only to consumers directly but also to FTSE Top 250 companies and global brands. We work with over 2000 UK Motor Dealer sites in the UK to provide a customer-facing car insurance solution and trade the car insurance brands for companies such as Honda, Fiat, Jeep, and Alfa Romeo.

igo4 500 transparent


Founded in 2007, iGO4 is an award-winning, digital-first broker, distributing motor insurance products to over 260,000 customers a year through their own brands and partner brands, including iGO4, WiseDriving and Darwin. Based in Peterborough, they provide seamless customer journeys through their market-leading digital platform, contact centre and online chat channels.