Analyst

Knowledge

Educated to degree level (or equivalent) in a numerical discipline

Knowledge of a range of statistical techniques and concepts e.g. logistic regression, clustering, decision trees, machine learning

High level of competency in Microsoft Excel, Word and PowerPoint

Previous experience of analytical and statistical tools e.g. SAS, SQL, R (Desirable)

Experience of building, implementing and monitoring statistical models used for commercial purposes (Desirable)

Previous experience of running marketing campaign data selections and performing pre and post campaign analytics (Desirable)

Skills

Excellent analytical and numerical skills

Provide analytical support for the marketing plan through work on campaign data selections, digital and offline analytics, testing, modelling and profiling

Work with BI / MI and others in the continuous development of marketing reports and dashboards

Advise and recommend improvements to future marketing activity, underpinned by analysis conducted and insights gained

Ascertain requirements, and support in the delivery of reports and presentations relating to Atlanta’s marketing performance

Review if data required for analysis and reporting is available and accurate, identifying and escalating any gaps as required

Behaviours

Support in progressing new data-driven opportunities in the areas of customer acquisition, upsell, cross-sell and retention

Build strong relationships with stakeholders in key areas such as Marketing, Digital, Business Intelligence and IT