Digital Analytics Manager

Knowledge

Utilising tools such Data Studio and QLIK to provide meaningful insights and key performance metrics to senior stakeholders.

Working with our back end and back office quote and buy systems to ascertain funnel performance, drop off, and ultimately report on Income generated by digital channels

Experience with session tools such as Hotjar and Sessioncam with the ability to report findings from these to a wide audience

Working with our Affiliate agency to successful implement site tracking code so that we can pass back conversion values to pay affiliates on our programs.

Working with web developers, both front and back end to ensure that our tracking code implementation is as optimised as it can be.

Management of multiple Google Analytics accounts and profiles spanning a number of customer-facing websites across the wider Atlanta Group. Knowledge of premium analytics platforms e.g. GA 360 will be required.

Integration of affiliate marketing tracking into our multiple back end environments and providing support to our local teams to help with sale validations.

Utilising tools such Data Studio and QLIK to provide meaningful insights and key performance metrics to senior stakeholders

Ideally degree level in a maths, IT, marketing or business-related discipline

Skills

Reporting and providing insight into our online performance. This will involve working with stakeholders around the business to aid income & sales reporting against digital marketing channels.

Management of multiple Google Analytics accounts and profiles spanning a number of customer-facing websites across the wider Atlanta Group. Knowledge of premium analytics platforms e.g. GA 360 will be required.

Highly innovative and always keeping up with industry developments and sharing best practice with wider teams

Delivering insight using tools such as Hotjar, Sessioncam and then using those insights to drive AB testing schedules using VWO.

Behaviours

Ability to think creatively and strategically, demonstrating passion around finding the best way to showcase digital marketing performance

Highly innovative and always keeping up with industry developments and sharing best practice with wider teams

Continuous appetite for personal development to ensure behavioral and technical skills and knowledge are up to date.

Commercially aware and able to work to and report on budget performance

Strong networking, influencing and negotiation skills

Flexible and adaptable approach – able to learn and develop best practice ways of working

Skilled at working in a heavily networked environment across internal/external agency environments

Self-motivated and proactive with ability to manage complex and varied workload

Ability to articulate work clearly to a wide selection of stakeholders

Operate as an effective role model – demonstrate behaviours and maintain standards that are expected of everyone within marketing and the Atlanta Group.

Be a team player to ensure that the needs of our customers and colleagues are met

Excellent planning and implementation skills

Tenacious and resilient, able to cope with a varied workload and competing demands on time.