Knowledge
Understanding of Campaign Management Tools
Strong understanding of database marketing, data segmentation, data modelling and targeting
Understanding of Financial Services regulations and compliance requirements
Experience is delivering Direct Marketing campaigns including postal, email and SMS
Diploma in Direct Marketing or equivalent (desirable but not essential)
Understanding of tracking techniques e.g. Google Analytics
Understanding of data Modelling tech
ESP experience
Campaign management
Skills
Ability to build strong relationships and turn highly complex topics to simple and practical communication that will engage with audiences.
An incredible eye for detail
Ability to manage budgets
Management of the Campaign Management Tool for Atlanta to ensure the benefits of the tool are fully utilised across the business from Direct Marketing to Loyalty to non-software customer communications.
Track marketing metrics and trends, like conversion rates and web analytics and report against campaign effectiveness
Excellent written and verbal communication skills
Ability to analyse marketing campaigns and present strategies based on results
Excellent planning, numerical and project management skills
Competent user of Excel (formulae, graphs etc)
Behaviours
Self-motivated to deliver results
Ability to work automonously and as part of a team
Creative and innovative
Proactive in driving own and other's personal development
Keen creative flair
Current vacancies
Please visit Markerstudy's Careers Page to view our current vacancies.