Knowledge
Previous experience of working in a Marketing function
Experience in a similar role in a Marketing function
Educated to degree level or equivalent – preferably in a Marketing or numerical discipline
Your role will require you to assist the Planning Manager in a range of activities designed to help optimise marketing effectiveness across all strands of marketing.
Commercial awareness and understanding of Marketing’s impact on the wider business.
Knowledge of how to interpret Marketing results and how to forecast forward based on these and any other relevant factors
Own and maintain Marketing telephony tracking processes including approving new requests
You will help ensure that the performance of all marketing activity is regularly reviewed, and assist in monitoring the department’s performance against targets.
Represent the Marketing department in Finance and budget meetings as appropriate, and play a role in determining marketing budgets and forecasts with other areas of the business e.g. Finance. Ensure Finance and Marketing reporting of spend reconcile on a month-by-month basis
Broad understanding of different Marketing channels and activity types
Skills
Liaise with BI and other relevant data teams to ensure data required for reporting is available and accurate, identifying and escalating any gaps as required
You will input into the continuous development of reporting dashboards and MI relating to marketing activity.
Proven influencing skills to both internal and external stakeholders
Monitor, analyse and evaluate relevant and meaningful MI, and produce practical recommendations for change
Produce presentations to update the Business on Marketing performance on a regular basis.
Good analytical and numerical skills
Behaviours
Build strong relationships with stakeholders in key areas such as Marketing, Finance, Digital, Business Intelligence, Data Visualisations and Operations
Operate as an effective role model – demonstrate behaviours and maintain standards expected of everyone within the department and across the business
To actively support and encourage at all times, compliance with our quality principles, company policies and best practice in security, legal and regulatory requirements
To safeguard information, paying particular attention to customer and employee data and business sensitive information
Maintain a positive and solution oriented approach to work, providing open and honest feedback.
In all internal and external contact, present a professional and positive image of the department, the team and the company as well as maintaining mutually constructive, positive and beneficial relationships.
Ability to prioritise, meet changing deadlines and work in a fast paced environment with minimal supervision
Challenge marketing owners/streams and support in the delivery of positive improvements across marketing activities to agreed KPI’s
To be aware of and understand Atlanta’s Whistleblowing Procedure and Code of Conduct. To question and act upon concerns about malpractice or wrongdoing by following the Atlanta’s Whistleblowing Procedure
Take all reasonable steps to ensure appropriate confidentiality.
Ensure your own continuous professional development by participating in external networking / conferences /associations / groups, to stay current on Industry developments & innovations. Encourage, support and coach other team members in their own development.
Excellent attention to detail and ability to deliver with a high level of accuracy
Proficient at managing budgetary and financial information
Undertake such other duties, training and/or hours of work as may be reasonably required, and which are consistent with the general level of responsibility of this role.
A flexible, proactive approach to work
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