PPC & Affiliates Manager

Knowledge

You will be the marketing go-to person for creating the right search & display advertising frameworks and will set the direction for marketing colleagues and key business stakeholders to follow.

A super user of Google Ads, Bing Ads and any other PPC platforms.

Overall aim to deliver high quality performance to Atlanta’s suite of Insurance brands and products.

Experienced in PPC and digital acquisition

Skills

You will be working with the marketing team to create and optimise campaigns to drive sales, lead generation, visibility and engagement

Joining our Marketing team, you will be responsible for developing successful PPC campaigns to drive sales, lead generation, and engagement amongst our audiences.

Diligent in your work, you will manage the spend and ROI reporting on a daily/weekly/monthly basis, providing key stakeholders with the information needed to assist operational performance.

You know how to work to a budget and deliver consistent results within it.

Always diligent, you will manage and optimise of existing campaigns across search and display providing analysis of current campaigns and making recommendations for improvement where needed.

You have a clear understanding of Google Analytics as you study the effectiveness and performance of campaigns.

Behaviours

Our PPC Manager will deliver best in class paid search, display & remarketing campaign management that brings to life Atlanta’s brands and propositions to our customers.

You will be date drive and provide competitor insight to key stakeholders and making recommendations for new products to target via search marketing.

A great communicator, you will manage weekly calls with business leaders to present performance, results and areas for improvement.

A relationship builder and team player, you collaborate well with colleagues across Atlanta and have support from other marketing teams such as, Design, UX, Analytics, Content, Social and Web Development.