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Senior Brand & Communications Manager

Knowledge

Experience in Media, Brand & PR management

Experience in Social media channel management

Experience in Sponsorship management

Experience in events management

Understanding of Marketing analytical tools (e.g. Meltwater, Google Analytics, ESPs, CMT).

Understand customer ‘wastage’ through the transactional communications process and put processes/communications in place to address this

Previous experience of working within an Insurance /Financial Services environment including excellent understanding of Financial Services regulations and compliance requirements

Business and commercial acumen

Experience in Business to Business Marketing

Ensure adherence to all regulatory requirements including Atlanta’s compliance policy and the Governance aspects of all activities within the remit of the ‘Senior Brand & Customer Communications Manager’ role

Strong knowledge of Microsoft applications, particularly Word, Excel and Power Point

Drives and supports a culture which as Customer Conduct at the heart.

Skills

Manage and oversee the delivery of the Brand and Customer Communications Strategy

Degree or equivalent in relevant discipline

Lead the delivery of all external communications, including PR, Sponsorships, Social Media, Advertising, Direct Marketing, Transactional Communications and any agreed Events across both UK and Ireland

Experience in leading/managing a team

To develop Atlanta’s understanding of the needs and wants of its current and target customers and deliver the Brand and Marketing strategies required to meet these through effective management and development of initiatives through the Brand & PR and Customer Communications teams

Oversee the management of supplier distributions relationships to ensure quality and timeliness to deliver the business and customer needs

Experience in Customer Communications delivery

Lead the Brand and Comms team, defining clear annual objectives in support of business objectives and monitoring and regulating performance against these on an ongoing basis

To ensure all formal marketing events are managed effectively and in line with the Brand expectations and desired customer experience

Deliver against Business targets through effective communications built on customer data and insight

Reviewing of key performance indicators, reporting and monitoring to help inform/shape business decisions and plans

Appropriate management of the Brand & Communications Marketing budget in line with business objectives

Evaluate the Brand and Customer Communications approach in line with the strategy and devise plans where appropriate in order to deliver the agreed objectives.

Behaviours

Ensure your own continuous professional development by participating in external networking / conferences /associations / groups, to stay current on Industry developments & innovations. Encourage, support and coach other team members in their own development

Undertake such other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this role

Thrives in a customer focused environment

Strong ability to multi-task and prioritise activities

Maintain a positive and solution oriented approach to work, providing open and honest feedback

Creative thinker

Innovative and creative

To lead regular team and personal performance discussions, 121’s and coaching as required to ensure the timely and quality delivery of the team’s objectives and KPI’s and to maximise colleague engagement

Ensure skills and knowledge within the Brand & Customer Communications Function are developed, shared and built upon to create an environment which nurtures its people to be the best

To actively support and encourage at all times; compliance with our quality principles, company policies and best practice in security, legal and regulatory requirements

To be aware of and understand Atlanta’s Whistleblowing Procedure and Code of Conduct. To question and act upon concerns about malpractice or wrongdoing by following the Atlanta’s Whistleblowing Procedure

Create a collaborative environment with other Senior leaders to drive best practice across Atlanta

Use effective and confident stakeholder management to challenge ideas and decisions, in order to ensure that the business objectives are met and aligned to the Marketing Strategy

To lead regular team and personal performance discussions, 121’s and coaching as required to ensure the timely and quality delivery of the team’s objectives and KPI’s and to maximise colleague engagement

To operate as an effective role model – demonstrating behaviours and maintaining standards that are expected of everyone within the insurer development & product department

To act as a team player, to support colleagues as required and to ensure the needs of the team and department are met

Experience of stakeholder management with confidence and credibility to deal with all levels of colleagues across Atlanta

Take all reasonable steps to ensure appropriate confidentiality

In all internal and external contact, present a professional and positive image of the department, the team and the company as well as maintaining mutually constructive, positive and beneficial relationships

 

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