people in an office

Brand Manager

Knowledge

Strong marketing experience

Financial services experience

Marketing degree or equivalent

Business acumen

Obtain insight to evaluate the success of overall marketing campaigns, ensuring stakeholders are kept informed and make recommendations for improvement.

Lead research in order to ensure the marketing team and wider business truly understand our customers and keep up to date with customer needs/wants and trends, as well as trying to predict future trends

Develop messaging and framework to drive campaign activity and segmentation to ensure that our marketing activity meets customers’ (intermediary and end consumer) expectations and they have positive associations with the brand.

Skills

Promote a good understanding of the contribution to business objectives made by marketing

Develop strategies to support the business in the acquisition of new customers but also considering the nurture and retention of existing customers.

Team management skills

Support the Marketing Manager with the development of other team members

Customer focus

Ensure that expectations are managed, all agreed timescales are met and that remedial action is taken if plans slip

Ensure the effective management of marketing agencies ensuring value for money

Create and implement robust brand plans

Deliver quality marketing materials within brand which has input and sign off by the relevant departments

Support the production of weekly/monthly reporting for relevant meetings such as trading, Excom and team meetings

Excellent PC skills including Microsoft Office

Behaviours

Adaptability

Innovative and creative

Performance driven

Can do attitude

Secure and use resources within the team and the wider business to deliver projects on schedule

Lead the brand agenda within the marketing team, providing ideas and guidance on consistency of tone and message and how we can more effectively tell our brand story across all channels.

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