people in an office

Head of Marketing

Knowledge

Strong marketing experience

Marketing degree or equivalent

Business acumen

Industry knowledge (Desirable)

Financial services marketing experience

Continuous online marketing campaign management to drive quality and relevant traffic

Skills

Manage media plans based on analysis of past performance and assessment of external drivers and future trends

Contribute to the development of strategies to significantly improve marketing efficiencies and effectiveness through improved creative impact, campaign integration, channel and media selection.

Production and management of communications and media strategies within agreed budgets and defined targets.

Personal leadership

Strong team management skills

Essential to manage and motivate direct reports

Set targets for creating cost efficiencies within the marketing communications activity, working closely with proposition and other marketing communications colleagues

Develop close working relationships with all suppliers to ensure value for money is obtained at all times.

Ensure that all agreed timescales are met and that remedial action is taken if plans slip. “No surprises” is the rule.

To update Marketing plan monthly

Essential to develop good and strong professional relationships with peers and colleagues in other departments.

Excellent PC skills including Microsoft Office

To develop and maintain a robust workflow management system within marketing

Behaviours

Adaptability

Innovative and creative

Performance driven

Can do attitude

Ensure skills and knowledge within the Marketing Team are shared and built upon.

Interpersonal skills

Integrity

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