Community work


At Atlanta, we support local charities and help make a positive difference to those who need it.


At Atlanta, we’re passionate about supporting local charities and making a positive difference in the places where we live and work. 

Together we’ve raised nearly £300,000 since 2017 with fund-raising activities like our Give Back Days and Operations Giftmas for local causes in our local communities.

Our colleagues get the opportunity to nominate local charities close to their hearts, and we’ll match-fund their donations for selected charities each year. We also support our parent company Ardonagh and their charity arm the Ardonagh Community Trust, which sees us taking part in group-wide charity activities throughout the year, too. 

Because our communities are so important to us, we give all our colleagues a paid volunteering day every year, so they can spend a day giving back to a cause that means something to them. 



Atlanta Community and Charity icon

Helping local communities become better, brighter and stronger

Ardonagh Community Trust is the registered charity from which The Ardonagh Group implements its targeted, community-focused charitable activities.

ACT, as it's affectionately known, gives all employees and local offices across Ardonagh avenues to make a tangible impact on causes close to their heart through quarterly grants, match funding and volunteering. To date the Trust has donated over £1 million to charities in local communities that matter to our colleagues.

ardonagh community trust logo

How ACT work

Ardonagh Community Trust takes the amazing local efforts of Ardonagh employees and aims to amplify their impact through four inclusive and accessible pillars:

ACT pillars


Atlanta ACT grants

andys man club act


Atlanta colleagues have been awarded ACT grants totaling over £50,000 to help in communities where our colleagues live and work. Recently our colleague Phil Moss shared how a family tragedy led to him finding a way to help men who are struggling with their mental health. The £4,500 ACT grant he received will enable his chosen charity, Andy’s Man Club, to open support hubs in more locations across the UK. You can read Phil’s story on the ACT website.



Atlanta's chosen charities of 2022

  • Alder Hey Children’s Charity
  • Alice Charity
  • Alsager Animals in Need
  • Andover Food Bank
  • Aoibheann’s Pink Tie
  • Autism Aware UK
  • Bolton Lads & Girls Club
  • Candlelighters
  • Chatterley Whitfield Friends – CIO
  • Demelza House
  • Diabetes UK North Staffs
  • Free Kicks Foundation
  • Freespirits
  • G-Force
  • Helen & Douglas House Hospice
  • Iris’s Cats in Need
  • Kick Start FC
  • Luosko German Shepherd Rescuei
  • Macari Centre
  • Manchester and Cheshire Dog’s Home
  • Manchester Mind
  • Millies Smiles
  • North Staffs Mind
  • Pebbles Legacy
  • Pink Sisters & Misters
  • Queenscourt Hospice
  • T.S. Talismas
  • Thames Valley Air Ambulance
  • The Countess of Brecknock Hospice
  • The HUBB Foundation
  • The Joshua Tree
  • The Lyme Trust
  • The Rob Burrow Centre for MND Centre Appeal
  • Thorpe Hall Hospice
  • Treloar's
  • Two Brews
  • Wood Street Mission




Daren Homewood, Director of Operations for Swinton and Carole Nash and his leadership team used their Atlanta volunteer day to support St. John’s Church in Adlington with some much needed help to revitalise their community garden.


Our community work

Football for Change logo

Football for Change

Football For Change brings together football stars and business leaders with a collective goal to help young people in some of the most challenged communities in the UK, by getting them into education or helping them to find employment opportunities – supporting them to unlock their full potential.

Ian Donaldson, CEO of Ardonagh Retail, who was a promising young footballer growing up, launched the initiative, which is sponsored by Swinton Insurance to fund life-changing projects in education, employment and sport. The initiative has already gained the backing of several football icons, including Trent Alexander-Arnold, Gary Lineker, Steven Gerrard and Anthony Gordon.

So far, it has enabled 50 disadvantaged young people to take part in a three-week educational and football course in Dallas in the US. Through its fundraising at this event, the cause and its patrons hope they can continue to level the playing field to help build a better future for young people.


Alzheimer's Society

Alzheimer's Society

The partnership between Swinton and Insurance United Against Dementia (IUAD) is a fantastic new initiative inviting customers who purchase a car insurance policy online to donate £1 to the Alzheimer’s Society. 

Insurance United Against Dementia (IUAD) has so far raised £5.5 million to fund crucial research and support services since the campaign was launched in September 2017.  Our partnership with them is the first time an insurance brand has partnered with Alzheimer’s Society to broaden the fundraising initiative to include consumers.


Trussell Trust

The Trussell Trust

The Trussell Trust support a nationwide network of food banks and together they provide emergency food and support to people locked in poverty, and campaign for change to end the need for food banks in the UK. In the UK, more than 14 million people are living in poverty – including 4.5 million children. 

They support more than 1,200 food bank centres across the UK to provide a minimum of three days’ nutritionally-balanced emergency food to people who have been referred in crisis, as well as support to help people resolve the crises they face. 
We believe in playing an active role in our communities as they are the heartbeat of our business. Through fundraising, partnerships and volunteering, we create connections that provide meaningful support.
Image of recent charity events