Community work


At Atlanta, we support local charities and help make a positive difference to those who need it.

Helping local communities become better, brighter and stronger

At Atlanta, we’re passionate about supporting local charities and making a positive difference in the places where we live and work.

Our colleagues get the opportunity to nominate local charities close to their hearts, and we’ll match fund what they raise through the Ardonagh Community Trust (ACT), a registered charity founded by our parent company The Ardonagh Group. Over the past year our generous colleagues and customers donated over £84,000 across 59 fantastic charities, including company match funding.

Because our communities are so important to us, we give all our colleagues a paid volunteering day every year, so they can spend a day giving back to a cause that means a lot to them. Last year, our colleagues contributed some 1,000 hours of volunteering through the scheme. 

Atlanta Community and Charity icon

About the Ardonagh Community Trust (ACT)

Ardonagh Community Trust is the registered charity from which The Ardonagh Group implements its targeted, community-focused charitable activities.

ACT, as the trust is affectionately known, gives all colleagues across Ardonagh opportunities to make a tangible impact on causes close to their heart through a quarterly Community Grant programme and match funding. To date the trust has donated over £1.5 million to charities in local communities that matter to our colleagues.

You can read more about the charity on the ACT website

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Atlanta ACT grants

andys man club act


Our community work

We believe in playing an active role in our communities as they are the heartbeat of our business. Through fundraising, partnerships and volunteering, we create connections that provide meaningful support.

Football for Change logo

Football for Change

Football For Change brings together football stars and business leaders with a collective goal to help young people in some of the most challenged communities in the UK, by getting them into education or helping them to find employment opportunities – supporting them to unlock their full potential.

Ian Donaldson, CEO of Ardonagh Retail, who was a promising young footballer growing up, launched the initiative, which is sponsored by Swinton Insurance to fund life-changing projects in education, employment and sport. The initiative has the backing of several football icons, including Trent Alexander-Arnold, Gary Lineker, Beth Mead and Jamie Carragher.


Alzheimer's Society

Alzheimer's Society

The partnership between Swinton and Insurance United Against Dementia (IUAD) invites customers who purchase a car insurance policy online to donate £1 to the Alzheimer’s Society.

Since the campaign was launched in September 2017, Insurance United Against Dementia (IUAD) has raised £6.8 million to fund crucial research and support services. Our partnership with IUAD was the first time an insurance brand had partnered with Alzheimer’s Society to broaden the fundraising initiative to include consumers.


Trussell Trust

The Trussell Trust

The Trussell Trust support a nationwide network of food banks and together they provide emergency food and support to people locked in poverty, and campaign for change to end the need for food banks in the UK.

They support more than 1,200 food bank centres across the UK to provide a minimum of three days’ nutritionally-balanced emergency food to people who have been referred in crisis, as well as support to help people resolve the crises they face.